DSW
Logo & Brand Identity - 2022
About DSW
DSW is a Cinematic Designer who publishes islamic designs to spread culture and religious knowledge and to show some of his Cinematic works. He aspires to be one of the best Designers in the Middle East.
Project SCOPE
Logo Design - Brand Design
Location
Kingdom of Saudi Arabia (KSA)
designed by
Ramo Creative
logo concept
I was asked to create a logo that represents his identity and that it has a modern and multi-use character, so I created this logo by merging the letters DSW and made it harmonious, which led to the formation of a very distinct logo.
White spaces and negative spaces
The white spaces and the negative spaces are very important. The logo must have a wide area that allows it to be prominent, and I completed this through some mathematical and engineering calculations.
logo mark & grid
The logo, the motto, his motto, the character of luxury and to highlight the logo in general were created. It is a geometric shape that combines the letters DSW, and the logo is all capital letters to catch the viewer's eye and show strength. Curves at a certain angle make the logo more streamlined and flexible.
Branding colors & contrast
The colors that are suitable and comfortable for the viewer to look at are found in two colors, bluish-purple and orange. Bluish-purple is the main color in the visual identity and is the interface of the identity, while the orange color is rarely used, and it is used only for the purpose of highlighting some small details. Identity must also be taken into account in light and dark cases, where you chose one of the white color and one of the black color.
